Bus stop benches throughout our cities are placed in high traffic areas that are both efficient for commuters and highly effective for advertisers. Our bench advertising space makes up the full back rest of bus stop benches, which are angled toward oncoming traffic at ideal viewing angles.
Bench advertising offers an excellent advertising opportunity for local and national companies that aim to reach consumers while they’re on the go in public spaces.
Why bench advertising is right for your business.
According to the Nielsen Out-Of-Home Advertising Study, 50% of U.S. residents noticed street level ads in the past month. On average, 81% of people who noticed a specific type of out-of-home advertising in the past month engaged with the messaging.
Bench ads target local traffic on surface streets that canvas the community, allowing advertisers to connect with consumers while they are in the marketplace. This makes them ideal for businesses looking to build local brand awareness and direct traffic to their storefront.
Bench ads are especially appealing for local marketing campaigns on a budget. They provide high impressions from a growing audience in public spaces. Advertising benches allow marketers to creatively engage audiences on the go with location-based, targeted messaging at a very low cost.
Speaking of low cost, have we mentioned that bench advertising is our most budget-friendly product? There simply is no better way to reach local consumers at such an affordable price.
StreetMedia's bench advertising options.
Bus stop benches provide a great platform to constantly keep your message in front of the public. The most affordable product of Street Media Group’s advertising products reaches large numbers of targeted viewers. Standard options measure 2ft x 6ft, an impressive size with close proximity to local commuters.
Of course, upgrades are available. Ask one of our Account Executives about our Enhanced Benches, adding a serious kick to a product that’s already designed to be extremely visible.
Standard Benches
Our standard bench ads use the full back rest of traditional bus benches. Measuring 2ft x 6ft, these large advertisements are placed close to the curb and angled toward traffic at busy roadways throughout the metro area. Here are some of the more effective uses of standard bench advertising.
Brand Awareness
Repetition and frequency are key elements to building effective brand awareness. Our benches are placed in locations that target local daily commuters, offering you the ability to create awareness with consumers as they navigate the market. Benches offer high visibility at busy locations and aim to embed your brand in consumers’ minds through repetitive exposures as people pass by the benches daily.
Ideal for new product launches creating brand recognition, bench advertising also works for well-established brands wanting to boost their presence.
For best results, bench ads should use bold, eye-catching creative like large logos, high color contrast, and short memorable messaging. Bench advertising is also very effective when combined with other media to contact consumers from multiple angles.
Overall, brand awareness is all about high-frequency impressions. Imprint your brand into consumers’ minds as they repeatedly navigate roadways throughout the local market.
Directionals
Because our benches are strategically placed along busy surface streets, they are the perfect product for directing daily commuters straight to your location. The right message can keep your storefront hopping with eager consumers.
Benches offer high visibility and impact due to their placement in high traffic areas. A well-designed ad featuring arrows or bold directions can be extremely effective in increasing activity at your storefront. This is because our bench ads target commuters on local surface streets while they’re actively navigating the marketplace. Common directional calls-to-action are “Turn Here”, “Ahead 1 Mile”, or listing cross streets. Large, dynamic directional arrows are also very effective in bench advertising.
Directional bench ads are an excellent way to supplement an overall marketing strategy, driving traffic directly to your storefront or website.
Enhanced Benches
Enjoy all of the benefits offered by our standard benches and demand the attention of commuters by expanding beyond the typical ad space. There is simply no better way to make a big statement in the local marketplace.
Enhanced benches allow the ad’s design elements to extend beyond the standard 2ft x 6ft rectangular ad space. This effect attracts more attention from the public and allows advertisers to make powerful, unique visual impressions.
Street Media Group Bench Markets
Street Media Group offers bench advertising in Pueblo, Colorado and Golden, Colorado.
Bench Advertising in Pueblo, Colorado
Pueblo is an ideal market for bench advertising because of its robust local business community and impressive network of surface streets. The combination allows advertisers to consistently reach a large number of consumers while they navigate the marketplace. In fact, Pueblo is such a great market for outdoor advertising that Street Media Group offers more of our product types in Pueblo than any of our other markets. Why? Because Pueblo continues to deliver large audiences of promising consumers. Our extensive network of billboards, benches, shelters, and bus ads provide complete coverage throughout the area.
Pueblo attracts tourists and popular demographics seeking iconic green-chile inspired dishes and outdoor adventures at Lake Pueblo State Park. Hiking trails, the Levee Murral project, Brues Alehouse, and the Historical Arkansas Riverwalk are some more of Pueblo’s popular attractions. All of this contributes to a community rich in culture, pulling local and regional tourism to Pueblo’s Creative Corridor, the Colorado State Fair, and the Chile & Frijoles festival. Colorado State University Pueblo also provides a large number of consumers for advertisers to target.
Bench Advertising in Golden, Colorado
Golden’s proximity to the Denver DMA and nearby attractions provides a wide range of attractive demographics, making it an excellent community for bench advertising. Its strong local business community consistently uses our bench ads to build brand awareness and drive consumers. According to the US Cencus Bureau, Golden’s population is approximately 20,460, with a median household income of $83,976.
Golden draws tourists through their countless options of indoor and outdoor attractions and activities, such as the Coors Brewery tour, Colorado School of Mines, National Renewable Energy Lab, Golden Gate Canyon State Park, Lookout Mountain, and Red Rocks Ampitheatre.
The Bottom Line
It’s clear to see there are several key reasons to utilize bench advertising as part of your brand’s marketing strategy.
REACH: Benches are in high traffic areas, allowing brands to reach large volumes of people in public spaces with frequent impressions.
TARGETING: Bench ads can be strategically placed near relevant venues to target specific demographics. For example, health ads near parks, or tech ads near colleges.
LOW COST: Bench advertising is very affordable compared to other advertising options, especially considering cost per impression. The cost-efficiency allows greater exposure for tighter budgets.
HIGH VISIBILITY – Bench ads are at eye-level for pedestrians and often incorporate bright colors/design. This commands attention for brand visibility.
PROXIMITY: Benches enable targeting consumers who are physically close to points of purchase like local shops and restaurants.
FLEXIBILITY: Bench ads come in standard or enhanced formats, allowing brands to tailor messaging strategy.
BRAND BUILDING:The repetitive exposures supported by bench ads help cement brand familiarity and public presence over time.
Overall, bench advertising provides a customizable, budget-friendly way to promote your brand in public spaces with strong visibility. Contact Street Media Group to reserve your bench locations today.