Benches are located at public bus stops throughout the metro area. Advertising space makes up the full back rest of each bench. These benches are designed to display advertisements at optimal viewing angles and distances for traffic. Because benches are placed along surface streets throughout busy urban areas, this advertising option offers the unique opportunity to reach local consumers who are in the marketplace and more likely to spend.

Bench ad pricing is determined by a range of factors, such as location and traffic counts. Standard bench ads have different pricing structures than Enhanced benches. Rough average monthly price ranges are listed below.

Standard benches range from $60-$100 per period, as low as $2.30 per day.
Enhanced benches range from $90-$125 per period, as low as $3.25 per day.

Both Standard and Enhanced bench options offer a CPM as low as 32 cents.

Bench ads are very effective. According to the Nielsen Out-Of-Home Advertising Study, 50% of U.S. residents noticed street level ads in the past month. On average, 81% of people who noticed a specific type of out-of-home advertising in the past month engaged with the messaging. The unique placement of benches and their level of coverage throughout metro areas offer advertisers the ability to reach a wide range of local communities and demographics in the marketplace.

Outdoor advertising generally works best in its simplest form. The most effective ads focus on a single point, and are designed to make the message as clear and bold as possible. This allows a moving audience to absorb the message without effort. The seed has now been planted in the minds of consumers for future action, and top-of-mind awareness of your brand has been established. As a general rule, no more than ten words should be used in an out-of-home ad. Limiting to eight words is even more effective. Using a high degree of color contrast, simple imaging, and bold fonts will also give your ad the best chance at success.

Due to the high degree of repetition that out-of-home advertising delivers, building brand awareness is an excellent way to use a bench ad. Prominently display your logo and/or name of your business, along with branded colors or design elements to make a lasting impression in the minds of consumers as they pass your bench everyday. Your brand will be the first to come to mind as soon as those consumers need your product or service.  

Another highly effective use of benches are directional ads. Guide drivers straight to your storefront. Big arrows work great when used properly. If you don’t have a storefront, you can just as effectively direct traffic to your website. Either way, this is a great way to instantly increase activity and sales.  

If you’re planning to offer an exciting deal or need to promote a special event, bench ads are the a great way to reach a large number of potential customers at a very low cost per thousand. Bench ads are highly effective and budget-friendly way to reach local consumers while they’re in the marketplace.

Another unique benefit of bench advertising is the level of customization it offers. Standard bench ads measure 2ft x 6ft, making up the full back rest of the bench. These oversized ad spaces offer advertisers the ability to make a big impression on commuters. 

STANDARD BENCH

Another option Street Media Group offers is our Enhanced Bench. This product gives advertisers the ability to create custom designs that extend beyond our Standard bench size, an excellent way to attract attention and leave a lasting impression. 

ENHANCED BENCH