I’m Abbe, the marketing coordinator at Street Media Group. My job typically involves content creation, social media management, and campaign planning. But in January, I joined our field team to document construction of our newest digital billboard on I-25. My assignment was to capture content of the crew and process. I imagined a few hours of taking photos and videos from a safe distance. What I got instead was a crash course in digital billboard construction that gave me newfound respect for the infrastructure behind our advertising campaigns.
What started as a simple content capture assignment became a profound professional development experience.
I arrived on site early the first morning and met with our marketing manager to game plan our process. We took our time walking through the site, choosing angles, and setting up camera equipment. Shortly after, big trucks, cranes, and other construction equipment began arriving. Watching the construction unfold was awe-inspiring—from digging holes to pole delivery, structure building, and screen installation. Billboards appear massive from the road, but they’re even more impressive up close.
Though I expected to only handle photography, I quickly found myself helping with construction. What began with unloading trucks evolved into handling tools and securing bolts. I was even introduced to an impact drill and its deafening charm. Working alongside professionals who trusted me with hands-on tasks was exhilarating, despite my beginner status.
Throughout the week of construction, my view of billboards changed. More than just an oversized canvas for advertisements, I now realize digital billboards are impressively engineered structures that take true craftsmanship and expertise to build. The process opened my eyes to things like viewing angles, sun position throughout the day, and the speed of passing traffic as it’s exposed to advertising content. The ads playing on digital billboards now hold more power in my eyes.
My new appreciation of this massive billboard structure now extends to the team that brought it to life. The construction crew, electricians, welders, and engineers approach their work with precision and pride that mirrors what we try to achieve in marketing. I was surprised to discover that many of my office colleagues on this construction crew are experts at this process. Seeing our sales, development, operations, and marketing departments collaborate seamlessly on this construction project instilled a new sense of company pride in me.
On the final day we powered up NOCO-105 for the first time, and I felt an overwhelming sense of accomplishment. What started as a simple content capture assignment became a profound professional development experience. I gained insights that will enhance my marketing approach going forward. Next time you’re driving on I-25 near the US Highway 60, look up at our vibrant digital display. There’s a marketing coordinator who helped install those panels and who now approaches every campaign with a deeper appreciation for how our messages reach the world.
Reach Out Today to Advertise on NOCO-105
(844) 804-8535