Sustainability

As active members in the out-of-home industry and our local community, we recognize the importance of practicing environmental stewardship, economic vitality, and social equity in all aspects of our business.

ENVIRONMENTAL STEWARDSHIP AND RESPONSIBILITY

We prioritize environmental stewardship in all our business operations to reduce our ecological footprint. Some of our key initiatives include:

• Energy Efficiency
  Prioritizing digital out-of-home advertising solutions greatly reduces the harmful effects of ad production and disposal. All our large format digital units utilize LED technology that allows us to automatically regulate brightness and power consumption throughout the day. Solar panels are installed whenever possible at transit locations that require lighting. Our operations and maintenance crew carefully coordinate daily travel plans to maximize efficiency and reduce fuel consumption.
• Waste Reduction and Recycling
  Whenever possible, we recycle or repurpose all physical advertisements and signage components. Our local office proudly believes in the reduce, reuse, recycle philosophy.
• Local Sourcing
  Whenever feasible, we partner with local and domestic vendors to boost local communities and reduce carbon emissions through reduction in transportation.
• Supply Chain Partnership
  We closely partner with vendors who share our same principles regarding ethical sourcing, labor practices, sustainability, and environmental consciousness.
• Regulatory Performance
  The solution we use for power washing Fort Collins transit units will be water only, avoiding chemicals entering our city’s drains. In addition, our large format digital signs are equipped with light mitigation technology, greatly reducing light pollution.

ECONOMIC RESPONSIBILITY

Our focus on economic responsibility centers around driving economic growth, practicing sustainability, and providing opportunity through job creation and business development. Our key initiatives and approach:

• Strategic Planning and Long-Term Investments
  All projects undergo a comprehensive analysis for short-term vs. long-term potential, ROI, risks vs. rewards, and overall impact on the business, as well as the local and national community.
• Long Term Asset Management and Longevity
  We adhere to strict maintenance procedures that include cleaning, maintenance, repair, component replacement, and hardware/firmware/software updates to maximize the lifespan of our assets.
• Job Creation and Business Development
  We have dedicated individuals focused on Business Development. By expanding our business and identifying new opportunities, we help create employment opportunities for the local community. We provide our existing workforce with personal and professional development opportunities, including training opportunities per their desired growth plan.
• Economic Efficiency
  We prioritize streamlined processes and frequent efficiency audits to ensure that StreetMediaGroup is creating the most value at the lowest economic impact. Prioritizing digital vs analog workflows in addition to utilization of streamlined software programs, we are able to improve the overall quality and quantity of day-to-day work.
• Ethical Business Practices
  Transparency is key to our business operations. We solicit feedback and encourage open communication on a regular basis to ensure all voices are heard. Accountability and fairness are required and monitored in all our business transactions.   
• Innovation
  Our operating system is customized for the out-of-home industry and further tailored to our specific needs. This platform allows ample opportunity for innovation. Online data feeds can be used in our digital ads to communicate live information in real time, such as weather conditions and crucial public safety messages.
• Project Delivery and Value Engineering
  This same operating system serves as a robust project management platform, organizing all the steps in our project delivery process from start to finish.
• Repurposing existing facilities
  Expired printed advertisements are archived whenever possible for reuse. Materials from aging sign structures are repurposed for our other structures, minimizing waste and maximizing ROI.

SOCIAL RESPONSIBILITY

We are committed to advancing equity, diversity, and inclusion throughout all aspects of our business with a focus on employees, partners, stakeholders, vendors, clients and community partnerships.

• Equity, Diversity and Inclusivity
  We have a diverse work force comprised of ages ranging from 18 years to 72 years young. We employ over 30% female and over 20% minority, several of which use English as a second language. Various levels of responsibilities are held by individuals with diverse cultural backgrounds. We provide opportunities for growth based solely upon merit.
• Employee Compensation, Development, and Engagement
  We hold frequent discussions with our employees to gain insights into the fulfillment of their roles and to identify opportunities for growth. This also includes an evaluation of compensation for everyone. Employee engagement and recognition is of critical importance to maintain the culture and open communication throughout our organization.
• Cultural Competency
  StreetMediaGroup is proud of our cultural diversity, with an extremely efficient workforce comprised of professionals from various heritages and backgrounds. We celebrate our diversity through inclusion. Comprehensive team meetings and celebrations are held regularly, and everyone on our team has a voice that is heard and considered.   
• Community Involvement and Support
  As a local organization, the wellbeing of our own community is important to our entire staff. We all live and raise our families in and around Fort Collins. We have a unique opportunity to partner with local non-profits, charities, and support groups to sponsor their efforts and increase their visibility. We proudly support local causes including Realities for Children, Colorado Gives, Colorado Youth Outdoors, Chipping for Charities, Larimer County Food Bank, His Little Feet, and CASA of Larimer, just to name a few. During parts of the COVID-19 pandemic, we promoted local area businesses free of charge, in effort to support our business community through challenging times.

Our Sustainability / TBL methodology is designed to build resilient, inclusive, and thriving communities by embedding sustainability into every facet of our operations. This comprehensive approach enables us to deliver measurable environmental benefits, stimulate economic growth, and promote social equity, laying the foundation for a sustainable and prosperous future.