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Abbe Grace

Street Media Group’s Digital Signs Support Safer Communities

In critical moments, communication must be immediate, visible, and reliable. That’s why having an effective emergency messaging system across a digital sign network is essential for keeping communities safe.

Street Media Group’s digital billboard network empowers public safety organizations to instantly take over their displays and deliver real-time, time-sensitive messaging. Whether responding to severe weather, public safety threats, or unexpected hazards, this capability ensures that critical information reaches people where they are and when they need it most.

The Power of Real-Time Emergency Messaging

Unlike traditional communication channels, digital signage provides unmatched visibility in high-traffic areas without the need for a pre-existing subscription service. As a result, emergency messaging can be deployed quickly and seen immediately. With a centralized system, authorities can:

  • Instantly override scheduled content
  • Deliver real-time emergency alerts across multiple locations
  • Adapt messaging as situations evolve
  • Improve awareness during fast-moving events

Because of this, digital billboard networks play a key role in modern safety and communication strategies.

Real-World Example: CSU’s Windstorm Emergency Response

A recent example of this capability in action took place at Colorado State University (CSU) during a windstorm in Fort Collins.

As high winds intensified, CSU Police identified dangerous conditions across campus. Several 80-foot pine trees fell onto sidewalks, parked cars, and roadways, creating immediate hazards.

In response, CSU used Street Media Group’s digital signage network on campus to rapidly deploy emergency alerts to the community. This ensured critical safety information was visible in real time, even as large numbers of visitors were on campus that weekend.

“When an intense windstorm struck Fort Collins on March 12, CSU Police made the quick decision to close the Oval after several 80 foot pine trees fell onto sidewalks, parked cars, and the roadway. We rapidly deployed alerts on our digital billboards to notify the campus community of the hazard”, said Nik Olsen, Director for Crisis Communication at CSU.

"Digital signage continued to play a key role throughout the weekend, helping us direct people away from unsafe areas — especially important as Moby Arena was hosting the 1A and 2A state basketball championships. Having multiple, adaptable communication channels proved to be a critical asset for us during this emergency.”

Nik Olsen
Director for Crisis Communication at CSU

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Why Emergency Messaging Is Critical for Safety

Situations like this highlight the importance of having a flexible and responsive emergency messaging system. Not only does it allow organizations to communicate quickly, but it also ensures that messages are seen across high-traffic environments.

Ultimately, digital billboard networks are more than just advertising platforms. They are critical communication tools that support community safety through broad reach, real-time messaging, and immediate updates to changing conditions.

Reach Out Today to Learn More

(844) 804-8535

A Commitment to Our Community by Protecting Our Night Skies

The outdoor advertising industry has made significant strides in addressing light pollution concerns. Today’s digital billboards incorporate sophisticated technology and thoughtful design, offering a commitment to our community by protecting our night skies.

Night

Digital billboards represent one of the most significant advancements in out-of-home advertising in recent history. Large LED screens display images in brilliant color, day and night, offering a wealth of advantages to businesses of all sizes. As more and more of these structures appear in our everyday landscape, it’s vital that sign builders are committed to being thoughtful and responsible partners within their communities.

Street Media Group takes this responsibility seriously. After all, this is where we all live and raise our families. Through careful sign placement, position, and state-of-the art light mitigation techniques, we are committed to protecting the charm and virtue of this wonderful place that we all call home.

Automatic Brightness Adjustments

Street Media Group’s digital billboards use advanced light sensors. These sensors continuously monitor ambient light conditions and automatically adjust brightness levels throughout the day. 

During bright sunny afternoons, our displays operate at stronger brightness levels to keep them visible against intense sunlight. As darkness falls, our billboards automatically dim to a small fraction of their daytime brightness. This significant reduction prevents overly-bright displays that can be distracting for nighttime drivers. Lower light levels of our digital billboards at night fall well within strict industry standards, and are comparable to the brightness of a dimmed computer monitor. Automatic brightness adjustments happen continuously throughout the day based on each billboard’s photocell sensor readings.

Today's digital billboards incorporate sophisticated technology and thoughtful design to minimize their environmental impact.

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The development of these light mitigation technologies was implemented by leading lighting expert Dr. Ian Lewin. The Outdoor Advertising Association of America commissioned Dr. Lewin to establish scientific brightness standards for digital displays. His research resulted in the widely adopted recommendation that digital billboards should not exceed 0.3 footcandles above ambient lighting conditions when measured at appropriate distances. This standard has been built into modern billboard designs, ensuring that displays integrate more harmoniously with their surroundings rather than overwhelming them. The standard provides a scientific framework that balances visibility needs with community comfort and environmental responsibility. 

Strategic Placement and Design

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Street Media Group positions and angles each display face to protect residential areas from light spillage while capturing consumers in high-traffic commercial zones. This careful approach ensures that advertising messages reach their intended audience without intruding into private spaces where light would be unwelcome. 

Our digital billboards also incorporate directional illumination technology that focuses light outward and downward, significantly reducing upward light scatter that contributes to sky glow. This design innovation limits illumination spillage onto unintended areas, protecting both residential neighborhoods and the night sky for our stargazing community.

Modern light mitigation technology directs light outward, preventing light pollution and protecting our night skies.

The environmental benefits of these light mitigation technologies extend beyond human communities. Migratory wildlife, particularly birds, rely on natural light patterns for navigation during their seasonal journeys. By reducing overall light output and eliminating unnecessary upward illumination, Street Media Group’s digital billboards help protect these natural migration patterns. The automatic dimming capabilities are particularly important for wildlife protection, as the dramatic brightness reduction during nighttime hours minimizes disruption to nocturnal animals and their natural behaviors.  

The integration of light mitigation technology in modern digital billboards represents more than just technological advancement—it demonstrates the industry’s commitment to being good community partners. These advances prove that effective advertising and environmental responsibility are not mutually exclusive goals. Through the combination of automatic brightness adjustment, directional illumination, strategic placement, and adherence to scientific lighting standards, modern digital billboards are setting new standards for how outdoor advertising can coexist harmoniously with communities and the natural environment.

Reach Out Today to Learn More

(844) 804-8535

Street Media Group Secures Advertising Contract with Transfort

Transfort Shelter A
Transfort Bus Shelter Advertising

Street Media Group is excited to announce our latest partnership with Transfort in Fort Collins. Transfort is Fort Collins’ comprehensive public transportation system that serves both the public and Colorado State University community. The addition of Transfort inventory significantly expands our footprint in northern Colorado, allowing advertisers to reach thousands of local consumers on a daily basis. 

The contract unlocks advertising opportunities across Transfort’s bus fleet and transit amenities, featuring:

  • 39 buses providing mobile advertising that reaches audiences across multiple routes and communities. 
  • 224 bus shelter posters delivering high-visibility advertising to a wide range of exciting demographics throughout the area. 
  • 121 bus benches offering strategic placement at key transit stops throughout Fort Collins. 

The Transfort partnership represents a major expansion of Street Media Group’s transit advertising portfolio in northern Colorado, building on our proven track record of successful municipal partnerships and innovative out-of-home advertising solutions. 

Transfort Bench
Transfort Bus Bench Advertising

“We couldn’t be more excited about this opportunity. Transfort’s inventory offers incredible coverage throughout Fort Collins, allowing advertisers to reach more local area consumers for the first time in years."

Matt Wells, Sales Manager at Street Media Group

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New Fort Collins Advertising Coverage

Transit advertising offers unique advantages for companies looking to reach diverse, engaged audiences. Transfort’s extensive transit network offers advertisers some very exciting benefits: 

  • High-frequency exposure through daily commuter patterns 
  • Geographic targeting across specific routes and areas 
  • Cost-effective reach compared to traditional media channels 
  • 24/7 visibility with illuminated shelter panels

“Word has spread quickly, and we’re already fielding calls from excited clients. Street Media Group is committed to making Transfort’s inventory one of our defining product lines in northern Colorado for years to come,” added Wells.

Transfort Bus
Transfort Bus Advertising

Street Media Group will work closely with Transfort to ensure seamless integration of advertising displays while maintaining the system’s focus on providing excellent public transportation services to the community.  

For advertising opportunities on Transfort’s network, contact Street Media Group to learn how your brand can connect with transit users through this dynamic new platform. 

Reach Out for Rates and Availability

(844) 804-8535

Digital Billboard Construction: A Marketer’s View

Abbe NOCO105

I’m Abbe, the marketing coordinator at Street Media Group. My job typically involves content creation, social media management, and campaign planning. But in January, I joined our field team to document construction of our newest digital billboard on I-25. My assignment was to capture content of the crew and process. I imagined a few hours of taking photos and videos from a safe distance. What I got instead was a crash course in digital billboard construction that gave me newfound respect for the infrastructure behind our advertising campaigns.

What started as a simple content capture assignment became a profound professional development experience.

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I arrived on site early the first morning and met with our marketing manager to game plan our process. We took our time walking through the site, choosing angles, and setting up camera equipment. Shortly after, big trucks, cranes, and other construction equipment began arriving. Watching the construction unfold was awe-inspiring—from digging holes to pole delivery, structure building, and screen installation. Billboards appear massive from the road, but they’re even more impressive up close.

Though I expected to only handle photography, I quickly found myself helping with construction. What began with unloading trucks evolved into handling tools and securing bolts. I was even introduced to an impact drill and its deafening charm. Working alongside professionals who trusted me with hands-on tasks was exhilarating, despite my beginner status.

Throughout the week of construction, my view of billboards changed. More than just an oversized canvas for advertisements, I now realize digital billboards are impressively engineered structures that take true craftsmanship and expertise to build. The process opened my eyes to things like viewing angles, sun position throughout the day, and the speed of passing traffic as it’s exposed to advertising content. The ads playing on digital billboards now hold more power in my eyes.

My new appreciation of this massive billboard structure now extends to the team that brought it to life. The construction crew, electricians, welders, and engineers approach their work with precision and pride that mirrors what we try to achieve in marketing. I was surprised to discover that many of my office colleagues on this construction crew are experts at this process. Seeing our sales, development, operations, and marketing departments collaborate seamlessly on this construction project instilled a new sense of company pride in me.

Crew NOCO105

On the final day we powered up NOCO-105 for the first time, and I felt an overwhelming sense of accomplishment. What started as a simple content capture assignment became a profound professional development experience. I gained insights that will enhance my marketing approach going forward. Next time you’re driving on I-25 near the US Highway 60, look up at our vibrant digital display. There’s a marketing coordinator who helped install those panels and who now approaches every campaign with a deeper appreciation for how our messages reach the world.

Reach Out Today to Advertise on NOCO-105

(844) 804-8535

Digital Kiosk Advertising Thrives In High-Traffic Urban Areas

Digital Kiosk Advertisement at Lincoln Center

Digital kiosk advertising thrives in high-traffic urban areas because it directly reaches consumers in the marketplace. The ability to be in front of large audiences who are in the act of spending is a powerful advantage for advertisers. Eye-catching displays, strategically positioned at shopping centers and other commercial spaces, capture consumer attention when they’re most receptive. Advertisers can create specific messaging based on demographics and preferences that resonate with potential customers. The digital platform also gives advertisers the ability to adjust content on the fly, catering to evolving audience needs. 

Digital kiosks directly reach consumers in the marketplace. The ability to be in front of large audiences who are in the act of spending is a powerful advantage for advertisers.

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Why Digital Kiosk Advertising Is Right For Your Business

Street Media Group maintains digital kiosk networks optimally located at premier shopping centers along Colorado’s Front Range. Each kiosk features a 72″ LCD screen displaying digital advertisements at ten seconds each. Advertising space is sold across a network of locations with full and half exposure options. Additional illuminated static advertising panels are also available on each kiosk. 

Digital kiosks offer powerful advantages over traditional media. Nielsen’s Out-Of-Home Advertising Study reveals an 83% ad recall in those surveyed. These powerful platforms provide high-quality visuals and enable remote content updates. Digital kiosks eliminate ongoing production expenses that are typically associated with print advertising, creating a cost-efficient solution for reaching engaged audiences.

Digital Kiosk Advertising Advantages

Digital kiosks offer engaging ways to reach potential customers through high-quality visual displays that create compelling, eye-catching content. These systems can be updated remotely to enable real-time content changes that tailor messages for specific times of day or different demographic targets. Digital kiosks also provide valuable data and analytics on playback reporting, which allows advertisers to measure campaign effectiveness. Overall, these displays deliver exceptional value because they provide a modern and streamlined approach to connecting with broader audiences.

Day Parting

Reach consumers with real time, relevant messaging by rotating multiple creatives based on the time of day. Your ads can change automatically at specified times, offering incredible flexibility.

Countdowns

Our digital products know the current date and time, allowing ads to count down to any scheduled event. Creating a sense of urgency, countdowns give extra pop to your next event promotion.

Live Feeds

Display live information to your audience, such as updated scores from the big game, today’s top headlines, or current weather conditions. This level of versatility can help you make a big impression.

Street Media Group's Digital Kiosk Markets

Street Media Group offers kiosk advertising in two prominent Colorado shopping centers. In northern Colorado, our network of three digital kiosks is located at The Promenade Shops at Centerra in Loveland. A popular outdoor shopping mall amongst locals, Centerra features diverse retail stores, restaurants, and entertainment options. Beautiful landscaping and walking trails enhance its ambiance, while concerts and festivals regularly attract large crowds of local consumers.

In southern Colorado, our two digital kiosks operate in The Promenade Shops at Briargate, a premier shopping center in Colorado Springs. This location offers a diverse selection of upscale retail stores, dining establishments, and entertainment venues, providing an inviting atmosphere for visitors of all ages.

The Bottom Line

Our digital kiosks are strategically placed in high-traffic urban areas and popular shopping complexes. These powerful advertising networks offer advertisers the unique ability to reach consumers while they’re actively spending in the marketplace. Digital kiosks deliver eye-level messaging in brilliant LED color with no production costs. Custom campaigns can be delivered with precise timing to prime demographics. Contact Street Media Group today to leverage the power of digital out-of-home advertising for your business. 

Reach Out Today to Learn More

(844) 804-8535