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Digital Pillar Advertising

Street Media Group’s Digital Pillars introduce a bold new standard for out-of-home advertising. Standing nearly fourteen feet tall and more than six feet wide, these striking structures command instant attention in any environment. Each pillar features a brilliant LED display measuring over ten feet in height and more than five feet across, creating a vibrant, high-resolution canvas that showcases your message in bright, saturated color.

Strategically placed in high-traffic pedestrian and commuter areas, Digital Pillars reach audiences where they naturally move throughout the day, making brand impressions both frequent and unavoidable. The unique vertical orientation further distinguishes these displays from traditional formats. It mirrors the way people view content on their mobile devices, making it ideal for lifestyle imagery, tall product visuals, and bold, modern creative executions.

Advertisers also benefit from powerful efficiency and flexibility. A full ad slot guarantees thousands of ad plays every day, delivering consistent, high-impact exposure. Because the medium is fully digital, campaigns require zero production costs and allow for quick message changes, rapid ad updates, and ongoing creative refinement without added expense. To ensure every campaign looks its best, Street Media Group provides free professional ad design with every contract.

Our newest pillars are already drawing significant attention from both consumers and advertisers, and available space is selling rapidly. For brands looking to make a statement with large-scale digital presence, Street Media Group’s Digital Pillars offer unmatched visibility, versatility, and results.

Advantages of Digital Pillars

Rapid Content Updates

Digital screens allow advertisers to change messaging based on live conditions. Some examples include weather-triggered ads, traffic-based messaging, sports scores or game-day promotions, and social media integrations.

Brand Awareness

Digital Out-of-Home excels at delivering large-format, high-visibility branding. Bright LED displays and bold creative help brands stand out in crowded environments. Best for product launches, brand refreshes, lifestyle imagery and retention-focused campaigns.

Zero Production Cost

Especially for advertisers used to printing static displays, digital Out-of-Home offers freedom from printing and installation costs. The ability to rapidly change multiple times during the course of a campaign removes cost barriers for frequent creative refreshes and campaign testing.

Key Reasons Why Digital Pillar Advertising Works

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Data Integration

Digital Pillars can utilize online data feeds to create dynamic content, allowing advertisers to promote real-time messaging like, weather, traffic, countdowns, and scores.

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Targeting

Digital Pillboards can be programmed to show different messages at different times of the day or week, which helps in targeting specific audiences more effectively.

RealTime

Efficient Messaging

Advertisers can quickly change or update messaging and content, making it easier to respond to changing circumstances or capitalize on current events.

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High Visibility

Our Digital Pillars are located in high-traffic pedestrian and commuter areas, ensuring maximum visibility. The vertical, bright, eye-catching displays stand out in busy environments.

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Analytics and Measurement

Digital Pillars provide metrics and analytics on playback reporting, helping advertisers measure the effectiveness of their campaigns. 

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Cost Effective

Ad design comes free to all Street Media Group clients, so digital Pillar ads cost our advertisers nothing to create, produce, or publish.

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Brand Building

The repetitive exposures supported by Digital Pillar ads help cement brand familiarity and public presence over time.

Studies show that 83% of viewers can recall at least one ad they viewed while passing a digital display.

Nielsen OOH Advertising Study 2019

Digital Pillar Locations

Use the interactive map to review our inventory.

Contact Us

Learn more about our exciting outdoor advertising opportunities.

1 (844) 804-8535