With the 2020 presidential election quickly approaching its end, broadcast media is preparing for political ad invasion. According to this eMarketer article, “Total political ad spending in the 2019/2020 election cycle will reach $6.89 billion”, including federal, state, and local campaigns. TV ads will dominate political ad spending, accounting for 3.2% of all tv ads and 66% of all political ad spending (eMarketer, 2020). During the last weeks before the election, political ad spending will flood TV airwaves, inherently raising prices and pushing out regular advertisers.
Even with a live contract, regular TV advertisers will lose their ad space to make room for politics.
How are you preparing your business to stay on the radar when these political ads hit? Street Media Group is here to provide a solution during this time of displacement and frustration. Our OOH advertising opportunities are just a click or call away, and we are ready to help deliver your message to targeted audiences. Unlike TV, our signs can’t be muted, fast-forwarded, or ignored, keeping your message at the top of consumers’ minds. Even better, Out Of Home advertising has the lowest average cost per thousand impressions, another advantage over TV. And we won’t bump your contract during campaign season.
We offer a variety of options throughout Colorado and Arizona. From hundreds of in-town bus shelter ad locations to huge digital bulletins with interstate coverage, we are confident we have the products to match your budget and business needs. Use OOH to take advantage of this time and keep the edge over all of your competitors still vying for those TV advertisement spots.
Political ad spending is setting another record with TV being its top priority. Contact us to redirect your ads and get the biggest bang for your buck!