Advertisements of different sizes can be placed within bus stop shelters. These shelters are designed to display advertisements at optimal viewing angles and distances for traffic. Bus shelters are placed along surface streets throughout busy metro areas, blanketing entire communities. Because of this, advertisements at bus stops offer the unique opportunity to reach local consumers who are in the marketplace and more likely to spend.

Bus stop ad pricing is determined by a range of factors, such as location and traffic counts. Each ad panel ranges from $225-$375 per period, as low as $8 per day.

Bus stop ads are very effective. According to the 2019 Nielsen Out-Of-Home Advertising Study, 90% of U.S. residents age 16 or older that were surveyed noticed a form of out-of-home advertising in the past month. 80% surveyed noticed OOH in the past week. More specifically, 39% of those surveyed noticed a bus shelter advertisement in the past month. The unique placement of bus shelters and their level of coverage throughout metro areas offer advertisers the ability to reach a wide range of local communities and demographics in the marketplace.

Outdoor advertising generally works best in its simplest form. The most effective ads focus on a single point, and are designed to make the message as clear and bold as possible. This allows a moving audience to absorb the message without effort. The seed has now been planted in the minds of consumers for future action, and top-of-mind awareness of your brand has been established. As a general rule, no more than ten words should be used in an out-of-home ad. Limiting to eight words is even more effective. Using a high degree of color contrast, simple imaging, and bold fonts will also give your ad the best chance at success.

Due to the high degree of repetition that out-of-home advertising delivers, building brand awareness is an excellent way to use a bus stop ad. Prominently display your logo and/or name of your business, along with branded colors or design elements to make a lasting impression in the minds of consumers as they pass your bus shelter everyday. Your brand will be the first to come to mind as soon as those consumers need your product or service.  

Another highly effective use of bus shelters are directional ads. Guide drivers straight to your storefront. Big arrows work great when used properly. If you don’t have a storefront, you can just as effectively direct traffic to your website. Either way, this is a great way to instantly increase activity and sales.  

If you’re planning to offer an exciting deal or need to promote a special event, bus stop ads are the a great way to reach a large number of potential customers at a very low cost per thousand. Bus stop ads are the most effective and cost-effective way to reach local consumers while they’re in the marketplace.