Digital Pillar Advertising

A digital pillar is a vertical, oversized, digital screen that promotes advertisements and messages to large audiences. Basically a larger version of a digital kiosk, its vertical format allows placement of a larger screen to be placed in tighter locations.

Digital pillar pricing is determined by a range of factors, such as size, location, and traffic counts. Rough average monthly prices range between $400 – $600.

Many factors determine a digital pillar’s cost per thousand impressions, such as size, location, duration, supply & demand, etc. Some pillars in Street Media Group’s inventory offer a CPM as low as $3.

Digital pillars are highly effective because they combine eye-level visibility with digital content that naturally draws attention. Positioned in high-traffic areas, they deliver frequent, repeated impressions that boost brand recall and drive awareness. Their ability to update content instantly makes them ideal for timely promotions, directional messaging, and rotating creative. With strong cost efficiency, high engagement, and the flexibility to target audiences throughout the day, digital pillars consistently perform as a powerful out-of-home advertising format.

Typically, multiple advertisers will share time on a digital pillar. Ads are remotely programmed into the pillar’s computer and then are displayed in a continual loop. The pillars display each ad for a specific amount of time, generally six seconds. Advertising time is sold at different rates of frequency, determining how often each advertiser is displayed on the digital pillar.

In the world of digital advertising, less is more. Digital pillars are designed for quick-glance engagement, which means your message should be focused, bold, and immediately clear. With audiences moving past at close range, concise copy and striking visuals help your message land effortlessly. High-contrast colors, clean imagery, and bold typography will give your creative the best chance to stand out on the dynamic digital screen.

Because digital pillars deliver frequent, repeated impressions, they are an excellent vehicle for building brand awareness. Display your logo prominently and lean into your brand colors, icons, and design elements to leave a lasting mental imprint on viewers who pass by multiple times a day. With consistent exposure, your brand becomes the automatic choice when consumers are ready to make a decision.

Digital pillars are also powerful for directional guidance and immediate calls to action. Their vertical format and proximity to foot traffic make them ideal for pointing people toward your storefront, entrance, or nearby location. If you operate online, digital pillars can just as effectively direct people to your website or landing page, driving instant engagement and measurable results.

If you’re promoting a special event or limited-time offer, digital pillars provide one of the most effective ways to reach a high-volume audience. Whether you’re announcing a sale, launching a new product, or highlighting an upcoming event, digital pillars can amplify your message and generate significant response.

A digital pillar can hold up to eight advertisers running at full capacity. However, this all depends on how the advertising space is sold. We divide advertising space on a pillar into eight equal slots. Each of those slots represents a different advertiser every six seconds. The pillar continually loops through the eight advertising slots. However, these slots can be split and sold in half slots as well. An advertiser with a half slot would see their ad play once every other time through the full rotation.

Our pillars rotate ads at a rate of six seconds. If a pillar is completely sold out, each advertiser can expect to see their ad play once every 48 seconds (six second rate). If the pillar is not completely sold out, it will use the available space to deliver more spots to all the advertisers.

A full six second slot delivers roughly 1,700 plays every 24 hours. On a pillar running at full capacity, it delivers roughly 3 hours of play per advertiser every 24 hours.

Our digital pillars play each ad for six seconds. These timeframes are determined by the length of viewing time for each digital pillar. Our digital pillars deliver roughly 3 hours of play per advertiser every 24 hours.