Effective OOH Ad Design

Now that your marketing budget is committed to out-of-home, developing an effective campaign is critical in turning your investment into impressive results. Follow a few simple guidelines to create an effective OOH ad design and capture the attention of your audience.

Imagery

Zoom in on a simple, dynamic image to attract maximum attention.

Message

Strive to limit the total number of words to ten or less, focusing on a single distinct message.

Contrast

Create strong color contrast throughout the design to clearly display all elements of your message.

Identify

Leave your audience with a clear understanding of who you are and how to learn more.

Typeface

Choose up to two strong fonts to boldly convey message. Sans-serif fonts are generally more effective.

Keep it simple.

The most important philosophy to keep in mind when creating an effective OOH ad campaign is simplicity. A quality OOH design should allow the audience to absorb your message immediately, without processing. A few basic design practices will help your campaign motivate a vast, growing audience to become your newest collection of clients.

According to numerous studies, including a recent Nielsen Report, quality creative means significantly more to effective OOH than any other factor. At SMG, we work tirelessly to place our signs at the best locations throughout the city. Our Account Executives can help guide you toward the perfect product type and locations to promote your business, targeting the right demographics, traffic counts, reach, frequency, DEC’s, illumination, etc. But none of that will matter if your design is ineffective.

Our audience is literally on the go, in their vehicles commuting throughout the marketplace. We have the advantage of reaching massive numbers of consumers every day while they’re in a position to spend. The challenge is making enough of a visual impact to earn their glance, then convey our point in a brief window of viewing time. Our job is to plant the seed. Make your point, identify yourself, and call the audience to action.

Art File Details
StreetMedia’s experienced design staff is excited to assist in creating your next OOH campaign masterpiece. In addition to any specific art direction, please provide all required design elements in vector or high resolution formats.

If you choose to utilize your own design services, please contact your Account Executive for the appropriate design specs.

Vector Images
Vector files are non-photographic design assets, such as your logo. Please provide these elements in any of the standard file formats: .eps, .ai, .pdf.

Photographic Images
All photographic design elements that cannot be obtained through StreetMedia’s stock image library will need to be provided at a minimum resolution of 300 dpi, in any of the standard file formats: .jpg, .tif, .psd, .png.

At StreetMedia Group, we believe so deeply in the importance of well-executed OOH design, we include professional design services with each and every contract. The best part, it’s FREE.

Reach out and let us help create an effective campaign that will leave a big impression.
This is what we love to do.

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