New 14' x 48' Daktronics digital billboards bring high-impact advertising opportunities to one of the Twin Cities' busiest commuter corridors.
Street Media Group is expanding our out-of-home (OOH) advertising network with four brand-new digital billboards in the Minneapolis-St. Paul Designated Market Area (DMA). Construction is nearly complete at each of the build sites and the screens are slated to launch in the next few weeks.
Located along Interstate 35W between Minneapolis and Blaine, these premium digital displays will give advertisers new opportunities to reach consumers traveling on one of the region’s most important commuter routes.
The expansion includes four full-size, 14′ x 48′ Daktronics digital billboards across two strategic locations, with displays reaching traffic in both directions. Together, the four faces represent well over 560,000 weekly impressions, creating a powerful new opportunity for brands looking to build awareness throughout the northern Twin Cities market.
Prime Digital Billboard Locations Along Interstate 35W
Location matters in outdoor advertising, and these new Minneapolis billboards are positioned to deliver.
Interstate 35W serves as a major north-south transportation corridor connecting Minneapolis with its northern suburbs. Heavy commuter traffic, regional travelers, and access to established retail and commercial destinations make this corridor particularly valuable for advertisers looking to reach consumers throughout their daily routines.
Street Media Group’s newest locations will offer advertisers a combination of large-format visibility, strong traffic exposure, and flexible digital messaging.
I-35W South of Lexington Avenue, Exit 33
Located south of Lexington Avenue, these two digital billboards offer excellent exposure to motorists traveling through the northern Minneapolis-St. Paul metropolitan area.
With more than 63,000 vehicles passing through this corridor daily, the location reaches a valuable mix of consumers traveling between Minneapolis and surrounding communities.
The right-hand read display (MN-100DR) delivers over 145,000 weekly impressions, while the cross-read display (MN-100DL) generates another 60,000+ weekly impressions. The cross-read placement also offers extended visibility to motorists heading toward the Minneapolis city center from the northern suburbs.
Together, these displays provide over 206,000 weekly impressions, making this location a strong option for advertisers focused on building brand awareness in the northern Twin Cities.
I-35W Near Highway 10, Exit 30
Positioned near the Highway 10 interchange, this second location provides another high-impact advertising opportunity along one of the Twin Cities’ primary commuter routes.
These two 14′ x 48′ digital billboards reach commuters, business travelers, and regional traffic moving through this busy transportation corridor. Their large format and favorable viewing distances give advertisers the opportunity to communicate clear, memorable messages to motorists.
The right-hand read display (MN-105DR) generates over 117,000 weekly impressions, while the cross-read display (MN-105DL) delivers over 98,000 weekly impressions.
Combined, these two displays account for over 215,000 weekly impressions, providing advertisers with another valuable touchpoint in the Minneapolis metro market.
The Advantage of Digital Billboard Technology
All four new displays feature digital billboard technology from Daktronics, a recognized leader in large-format LED display systems.
For advertisers and agencies, digital OOH offers significant advantages over traditional static advertising, particularly when campaigns require creative flexibility or timely messaging.
Advertisers can update creative quickly, promote seasonal offers, support product launches, and coordinate messaging across multiple locations without the expense and lead times associated with printed billboard production.
Digital billboards also make it easier to integrate outdoor advertising into broader marketing strategies. Whether you’re supporting a regional brand campaign, driving awareness for a local business, or extending the reach of digital and social advertising, these new Minneapolis displays provide a highly visible way to connect with consumers in the real world.
More Reach. More Flexibility. More Opportunities.
Street Media Group’s Minneapolis expansion is part of our continued investment in high-quality outdoor advertising locations across the country.
Our goal is to give advertisers and agencies access to strategically positioned media that delivers meaningful audience exposure and strong value for their advertising investment.
“Expanding into the Minneapolis-St. Paul market is a strategic move for Street Media Group as we focus on developing assets in key markets. With this expansion we are adding four new digital displays in one of the nation’s top 15 DMA’s. These units represent a great opportunity for businesses in the Twin Cities to capitalize on the large daily traffic volumes to reach potential customers along one of the busiest corridors in the metro area."
With four new digital faces along I-35W, advertisers can reach motorists traveling in both directions, build frequency across multiple placements, and maintain a consistent brand presence along a major Twin Cities commuter corridor.
And with flexible digital creative, campaigns can be tailored to specific marketing objectives, budgets, and schedules.
Advertise on Our New Minneapolis Digital Billboards
If you’re looking to reach consumers in the Minneapolis-St. Paul market, these new digital billboards deserve a spot in your media plan.
From local businesses to regional and national brands, Street Media Group works with advertisers and agencies to develop outdoor advertising strategies that make sense for their goals.
Ready to explore the new Minneapolis locations? Contact Street Media Group to learn more about billboard availability, audience impressions, and advertising opportunities throughout the Twin Cities.
Reach Out Today to Learn More
(844) 804-8535