With the big election only a few short weeks away, political advertising season is in full swing. According to a recent article in EMarketer, US political ad spending in 2024 is expected to increase by nearly 29% over the last presidential election in 2020. That amounts roughly to a staggering $12.32 billion in total political ad spend.
Street Media Group is already experiencing the rush by both parties to promote their candidates, as our occupancy rates continue to climb. For the next couple of months, consumers will be exposed to more and more politicians across every advertising channel possible.
But this is not the time for advertisers to take a back seat to Super PACs and their deep pockets. With the digital medium expected to experience the most dramatic spike in political spending in 2024 (156% over 2020 levels), marketers can count on premium pricing and non-guaranteed ad space throughout the internet. However, Street Media Group is poised to offer a full range of OOH products AND guaranteed space to advertisers at this most critical time of the year: Holiday Season. With the lowest cost per thousand impressions among all major media channels, OOH is the perfect solution for advertisers of all budgets and sizes.
Street Media Group is poised to offer a full range of OOH products AND guaranteed space to advertisers at this most critical time of the year: Holiday Season.
If your business needs to make a big impression as we embark on another holiday rush, consider skipping the political craziness on the internet. Invest your ad dollars in a medium that cannot be turned off or clicked away from. A medium that consistently reaches large audiences of desirable demographics while they’re in a place to spend. Street Media Group’s extensive footprint of strategically placed signs reaches thousands of motivated consumers in the marketplace every day. Vote for SMG in 2024!