You don’t have to spend much time watching television here in Colorado before you are told that if you’re in an accident you call the “Strong Arm.” Those ads run at a frequency that make them nearly impossible to ignore. One recently caught my attention because the woman giving her testimonial said that after her accident she “remembered seeing the billboards” and knew to call said “Strong Arm.” My initial thought was, “Cool! A TV ad stating he earned her business because of Out-Of-Home (OOH) media.” But then it hit me that this is a great example of how advertising is supposed to work. Your brand, your product or service, your USP, need to be known before there is a need! This woman saw a billboard and stored it away in her memory until that particular service was needed. Textbook TOMA (top of mind awareness). People act on needs, not instructions from advertisers.
But the issue is how to get yourself known so that when the trigger event occurs you are the one they think of. The key is consistency. Sure, you could run countless ads on the ever-growing and fragmenting broadcast options your potential customers have. Or you can make a more realistic investment in your business and use highly-visible, unskippable OOH. Our signage throughout key geographic areas provide opportunities every day to reach new customers and encourage repeat business at a CPM much lower than other advertising media. What are you doing to keep your name in front of customers consistently? Maybe it’s time to call the Strong Media – OOH! We at StreetMedia Group are here to help. Drop us a line!