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Apr 29 2025

Digital Billboard Construction: A Marketer’s View

I’m Abbe, the marketing coordinator at Street Media Group. My job typically involves content creation, social media management, and campaign planning. But in January, I joined our field team to document construction of our newest digital billboard on I-25. My assignment was to capture content of the crew and process. I imagined a few hours of taking photos and videos from a safe distance. What I got instead was a crash course in digital billboard construction that gave me newfound respect for the infrastructure behind our advertising campaigns.

What started as a simple content capture assignment became a profound professional development experience.

I arrived on site early the first morning and met with our marketing manager to game plan our process. We took our time walking through the site, choosing angles, and setting up camera equipment. Shortly after, big trucks, cranes, and other construction equipment began arriving. Watching the construction unfold was awe-inspiring—from digging holes to pole delivery, structure building, and screen installation. Billboards appear massive from the road, but they’re even more impressive up close.

Though I expected to only handle photography, I quickly found myself helping with construction. What began with unloading trucks evolved into handling tools and securing bolts. I was even introduced to an impact drill and its deafening charm. Working alongside professionals who trusted me with hands-on tasks was exhilarating, despite my beginner status.

Throughout the week of construction, my view of billboards changed. More than just an oversized canvas for advertisements, I now realize digital billboards are impressively engineered structures that take true craftsmanship and expertise to build. The process opened my eyes to things like viewing angles, sun position throughout the day, and the speed of passing traffic as it’s exposed to advertising content. The ads playing on digital billboards now hold more power in my eyes.

My new appreciation of this massive billboard structure now extends to the team that brought it to life. The construction crew, electricians, welders, and engineers approach their work with precision and pride that mirrors what we try to achieve in marketing. I was surprised to discover that many of my office colleagues on this construction crew are experts at this process. Seeing our sales, development, operations, and marketing departments collaborate seamlessly on this construction project instilled a new sense of company pride in me.

On the final day we powered up NOCO-105 for the first time, and I felt an overwhelming sense of accomplishment. What started as a simple content capture assignment became a profound professional development experience. I gained insights that will enhance my marketing approach going forward. Next time you’re driving on I-25 near the US Highway 60, look up at our vibrant digital display. There’s a marketing coordinator who helped install those panels and who now approaches every campaign with a deeper appreciation for how our messages reach the world.

Reach Out Today to Advertise on NOCO-105

(844) 804-8535

Feb 21 2025

Digital Kiosk Advertising Thrives In High-Traffic Urban Areas

Digital kiosk advertising thrives in high-traffic urban areas because it directly reaches consumers in the marketplace. The ability to be in front of large audiences who are in the act of spending is a powerful advantage for advertisers. Eye-catching displays, strategically positioned at shopping centers and other commercial spaces, capture consumer attention when they’re most receptive. Advertisers can create specific messaging based on demographics and preferences that resonate with potential customers. The digital platform also gives advertisers the ability to adjust content on the fly, catering to evolving audience needs.

Digital kiosks directly reach consumers in the marketplace. The ability to be in front of large audiences who are in the act of spending is a powerful advantage for advertisers.

Why Digital Kiosk Advertising Is Right For Your Business

Street Media Group maintains digital kiosk networks optimally located at premier shopping centers along Colorado’s Front Range. Each kiosk features a 72″ LCD screen displaying digital advertisements at ten seconds each. Advertising space is sold across a network of locations with full and half exposure options. Additional illuminated static advertising panels are also available on each kiosk.

Digital kiosks offer powerful advantages over traditional media. Nielsen’s Out-Of-Home Advertising Study reveals an 83% ad recall in those surveyed. These powerful platforms provide high-quality visuals and enable remote content updates. Digital kiosks eliminate ongoing production expenses that are typically associated with print advertising, creating a cost-efficient solution for reaching engaged audiences.

Digital Kiosk Advertising Advantages

Digital kiosks offer engaging ways to reach potential customers through high-quality visual displays that create compelling, eye-catching content. These systems can be updated remotely to enable real-time content changes that tailor messages for specific times of day or different demographic targets. Digital kiosks also provide valuable data and analytics on playback reporting, which allows advertisers to measure campaign effectiveness. Overall, these displays deliver exceptional value because they provide a modern and streamlined approach to connecting with broader audiences.

Street Media Group's Digital Kiosk Markets

Street Media Group offers kiosk advertising in two prominent Colorado shopping centers. In northern Colorado, our network of three digital kiosks is located at The Promenade Shops at Centerra in Loveland. A popular outdoor shopping mall amongst locals, Centerra features diverse retail stores, restaurants, and entertainment options. Beautiful landscaping and walking trails enhance its ambiance, while concerts and festivals regularly attract large crowds of local consumers.

In southern Colorado, our two digital kiosks operate in The Promenade Shops at Briargate, a premier shopping center in Colorado Springs. This location offers a diverse selection of upscale retail stores, dining establishments, and entertainment venues, providing an inviting atmosphere for visitors of all ages.

The Bottom Line

Our digital kiosks are strategically placed in high-traffic urban areas and popular shopping complexes. These powerful advertising networks offer advertisers the unique ability to reach consumers while they’re actively spending in the marketplace. Digital kiosks deliver eye-level messaging in brilliant LED color with no production costs. Custom campaigns can be delivered with precise timing to prime demographics. Contact Street Media Group today to leverage the power of digital out-of-home advertising for your business.

Reach Out Today to Learn More

(844) 804-8535

Dec 13 2024

A Remarkable Journey in OOH; Street Media Group’s COO, Troy Hammond.

Last month we celebrated a very special milestone; the 11^th work anniversary of Street Media Group’s COO, Troy Hammond. In 2011, owner Gary Young founded Street Media Group, and in 2013, he partnered with Troy to build an innovative and local outdoor advertising company. Today, the two are still leading the way at Street Media Group, offering some of the most experienced and successful leadership in today’s OOH landscape.

Since accepting the role of Chief Operating Officer in 2013, Troy’s converted problems and challenges into opportunities, improved our organization both operationally and financially, and continues to develop a progressive and success-driven mindset within our team. His success is built upon a strong foundation of experience in the OOH industry that’s taken him along a path of countless challenges and victories. In honor of his eleven years with Street Media Group, we think it’s fitting to offer a glimpse into his remarkable journey.

Troy’s story in outdoor advertising is one of passion, persistence, and entrepreneurial spirit that began in the most hands-on way possible.

Growing up in Cheyenne, Wyoming, Troy became close friends with the Flack family, owners of Flack Outdoor Advertising. As a teenager, he was hired by Flack Outdoor to climb ladders and meticulously paste billboard ads, like huge canvases of wallpaper. Little did he know that these early experiences would shape an entire career in media and advertising.

During his college years studying at Fresno State, Troy quickly showed signs of his future success in the Out-of-Home industry. While the main focus of his studies was aimed at business administration, he made time to develop his graphic art skills, designing billboard advertisements for Flack Outdoor. This early multitasking and dedication would become a hallmark of his professional approach.

After graduation, Troy gained his first sales experience with Sherwin Williams in Santa Cruz, California, a role that honed his business acumen and interpersonal skills. Then in the early 1990s, Troy’s began a deep dive into media. At a time when print was still considered the dominant advertising medium, Troy cut his teeth selling ads for the Wyoming Tribune Eagle in Cheyenne. But the world of OOH would soon come calling.

In 1997, Troy once again crossed paths with his longtime friends at Flack Outdoor, who promptly hired him as sales manager. This connection with Flack Outdoor would prove to be a pivotal moment in Troy’s career trajectory. He excelled in his role with the company through the time it was sold to NextMedia Group in 2002.

Troy’s expertise grew and so did his responsibilities. Starting as the general manager of NextMedia’s Missouri office, he soon expanded his leadership role to oversee operations across Colorado, Nebraska, and Wyoming. Along the way, Troy’s strategic vision and leadership skills became obvious. He was eventually promoted to the role of president, overseeing a highly successful company that spanned an impressive eleven states.

The corporate landscape of outdoor advertising is dynamic, and Troy navigates its changes with remarkable adaptability.

When NextMedia Group was sold to Lamar Advertising Company in 2013, many might have seen it as an endpoint. For Troy, it was just the beginning of another chapter.

Familiar with each other’s names through their winding history in OOH, Gary Young quickly approached Troy about joining Street Media Group. Buying into Gary’s vision, Troy reignited his passion for outdoor advertising, and the pair began building.

At Street Media Group, Troy found something different from his previous corporate experiences – a true entrepreneurial environment. Here, decisions weren’t dictated by distant hedge funds but made collaboratively with other experienced top leadership. A “boots on the ground” approach that resonated with Troy and his hands-on background. The ability to work directly with his team and make meaningful, immediate impact was a breath of fresh air.

Troy and the team at SMG’s 2024 kickoff meeting.

Troy’s enthusiasm for outdoor advertising continues to be driven by the industry’s incredible resilience. While other media platforms have struggled with fragmentation and shrinking audiences, outdoor advertising has done more than survive. It has thrived. And under Troy’s direction, so has Street Media Group. Technological advances like digital billboards have transformed the medium from a simple branding mechanism to a sophisticated broadcast platform. A long way from climbing ladders and posting ads.

One of Troy’s more notable achievements at Street Media Group was launching one of the first large scale interactive kiosk programs in the country. These digital displays located in the heart of downtown Denver created a platform for the city to broadcast information to locals and tourists about events, transportation, shopping centers, emergency messaging, and much more. This interactive kiosk program served as a launching point for similar developments across the country.

In addition to driving innovation in the OOH industry, Troy has spearheaded the development of dozens of digital and static billboards for Street Media Group throughout Colorado and Nebraska. His hard work has resulted in one of the most powerful digital billboard networks in the Denver DMA. Today, Street Media Group proudly offers 29 digital billboard faces, along with a robust line of other traditional OOH products, to advertisers of all shapes and sizes.

Troy (center) with his son Ben (left) and SMG owner Gary Young (right) at the construction site of DEN-110.

The fundamental appeal is simple yet powerful: consumers are spending more time on the road and outside their homes. Each billboard, bus shelter, bus ad, bench, and kiosk becomes a dynamic canvas; a message that can’t be scrolled past or clicked away but must be engaged with. For Troy, this represents more than just a business – it’s a continually evolving and powerful art form.

His journey from a teenager pasting bills in Cheyenne to a key leader in outdoor media is a testament to Troy’s hard work, adaptability, and a genuine love for his craft. Troy’s story isn’t just about advertising; it’s about recognizing potential where others might not. And he’s just getting started.

Nov 27 2024

New Full-Size Billboard Coming to Northern Colorado

Introducing NOCO-105

Street Media Group is excited to announce the development of a new 14’x48’ digital billboard on I-25, adding a signature location to our footprint in northern Colorado. This new structure will stand tall on the west side of the interstate at exit 254 between Loveland and Johnstown, across from Johnson’s Corner. The only full-size billboard between Highway 119 and the Colorado-Wyoming border, this double-faced digital unit will capture heavy traffic in both directions from Denver to Fort Collins.

NOCO-105DR

Right read facing southbound traffic approaching Denver, Colorado. WEEKLY IMPRESSIONS: 144,194

NOCO-105DL

Cross read capturing northbound traffic approaching Fort Collins, Colorado. WEEKLY IMPRESSIONS: 109,807

With construction beginning soon, this new sign is expected to be fully operational in early 2025. Advertisements will rotate every six seconds in a complete content loop of 48 seconds. A full advertising slot agreement will deliver at least 1,700 spots every day per advertiser, and Street Media Group offers unlimited messages at no additional cost. In fact, we encourage all digital billboard advertisers to promote multiple messages, taking full advantage of zero production costs.

Digital out-of-home allows advertisers to use day-parting technology to promote specific messages at different times of the day, week, month, and year. It also provides the ability to quickly change messaging and promotions without lengthy production timelines often associated with other mediums. This gives advertisers the unique option to reach consumers in the marketplace with real-time messaging.

Your Message at the Right Moment

Street Media Group is proud to offer an experienced and highly talented creative team to generate ad layouts specifically designed to perform best in the OOH environment. We work closely with our clients to carefully assess their advertising needs and determine the best course toward the most effective ad campaigns. The best part, these expert creative services are included with every contract at no added expense. Check out some of our work here.

Advertising packages have been created to accommodate a wide range of budgets and demand is already high. Give us a shout to secure a spot before they’re all gone!

Oct 24 2024

Billboard Advertising

Street Media Group has been specializing in billboard advertising for decades. With an exceptional ability to capture large audiences at low costs per thousand, billboards allow advertisers an affordable way to make a big impression on motivated consumers in the marketplace. Simply put, billboard advertising works. Each of our locations are handpicked to deliver the highest traffic counts and largest impact.

Billboards are one of the oldest and most trusted advertising mediums in history. Advancements in technology continue to enhance the Out-of-Home industry, constantly making it more flexible, immediate, measurable, and affordable. The results prove that billboards are truly an essential part of every marketing plan in today’s rapidly-evolving advertising landscape.

Billboard History is No Mystery

Outdoor advertising vaunts a long and storied past dating back to the late 15^th century. We can trace the beginning of billboards back to ancient Egypt with flyposting, where posters were applied with wheat paste in popular gathering sites.

The process developed over the years and in 1796 lithography was invented. Lithography pioneered the start of printing text or images on paper and other materials. While the billboard process was advancing, a billboard lobbying group was formed called the International Bill Posters Association, now known as the Outdoor Advertising Association of America. This group set guidelines for advertising on billboards that benefited both the public and the advertisers.

Billboard advertising rapidly expanded in the 1870’s as more Americans began using highways and Ford released their Model T. Today, we can see billboards all over highways and interstates.

Source: nationaltoday.com/national-billboard-day

Billboards are Highly Effective

Billboards are strategically placed in high traffic areas to capture as many impressions as possible. According to the 2019 Nielsen Out-Of-Home Advertising Study, 90% of U.S. residents age 16 or older who were surveyed noticed a form of out-of-home advertising in the past month. 80% surveyed noticed OOH in the past week. On average, 85% of those surveyed who noticed a billboard in the past month engaged with the messaging. 66% of viewers used their smartphone in response to seeing an out-of-home ad. As traffic counts increase across the country, billboards continue to deliver more impressions and stronger results.

90% of U.S. residents who were surveyed noticed a form of out-of-home advertising in the past month.

Digital Billboards

Digital billboards have recently grown to become a prominent tool in Out-of-Home advertising. Large electronic screens use digital or LED technology to display vivid, changing ads. They offer the versatility to update advertising messages instantly, reaching your audience in real-time without costly production fees. This technology also provides the flexibility to promote different ads at specific times of the day, month, and year, at a more affordable rate than traditional OOH options. Advertisers can buy space on digital billboards at different levels of frequency, affecting the rate at which their ads play within a certain amount of time.

Key Reasons Why Digital Billboards Work

Click here to reach out and learn more about how digital billboards can help your business.

Street Media Group's Digital Billboards

According to weekly impression statistics developed by OOH industry standard Geopath, Street Media Group is proud to offer some of the highest-ranking digital billboards in their respective markets, consistently delivering thousands of impressions every day and creating a lasting visual impact on expanding audiences.

Combining outdoor advertising with digital technology results in exciting opportunities for advertisers of all budgets. Street Media Group’s displays run on eight ad slot rotations. Choose from a full slot in the rotation, half slot, or toggle between different locations. Each ad displays for six or eight seconds at a time, guaranteeing a full slot advertiser at least 1,200 to 1,700 spots every day.

Static Billboards

Static billboards, also known as traditional billboards, are large format advertisements that are printed on material, then installed onto a sign structure. Static options typically involve long-term agreements, allowing advertisers to promote a single message for an extended period of time. This approach creates strong repetition by delivering a consistent message and building top-of-mind awareness for your brand. Our static billboards reach large audiences of consumers at one of the lowest costs per thousand impressions in the advertising world.

Key Reasons Why Static Billboards Work

Click here to reach out and learn more about how static billboards can help your business.

Street Media Group's Static Billboards

Street Media Group’s signs are strategically placed along the busiest roadways, providing advertisers the ability to make a big impression on thousands of consumers every day.

Street Media Group’s static billboards consistently deliver an impressive number of viewers along high-volume interstates and busy local intersections.

The Bottom Line

At Street Media Group, our billboards offer advertisers the ability to reach massive numbers of consumers every day at a low cost per thousand impressions. Whether you’re seeking high visibility, long-term exposure, cost effectiveness, brand building, or high impact boards, we have something for you.

Reach out today to talk to one of our experts and learn more about availability.

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Uncategorized

What started as a simple content capture assignment became a profound professional development experience.

Reach Out Today to Advertise on NOCO-105

Digital kiosks directly reach consumers in the marketplace. The ability to be in front of large audiences who are in the act of spending is a powerful advantage for advertisers.

Why Digital Kiosk Advertising Is Right For Your Business

Digital Kiosk Advertising Advantages

Day Parting

Countdowns

Live Feeds

Street Media Group's Digital Kiosk Markets

The Bottom Line

Reach Out Today to Learn More

Troy’s story in outdoor advertising is one of passion, persistence, and entrepreneurial spirit that began in the most hands-on way possible.

The corporate landscape of outdoor advertising is dynamic, and Troy navigates its changes with remarkable adaptability.

Your Message at the Right Moment

Billboard History is No Mystery

Billboards are Highly Effective

90% of U.S. residents who were surveyed noticed a form of out-of-home advertising in the past month.

Key Reasons Why Digital Billboards Work

Data Integration

Targeting

Real Time Updates

High Visibility

Analytics and Measurement

Cost Effective

Brand Building

Street Media Group's Digital Billboards

Key Reasons Why Static Billboards Work

High Impact

Exclusivity

Long Term Exposure

Durability

Consistent Messaging

Wide Audience Reach

Brand Building

Street Media Group's Static Billboards

The Bottom Line

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