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Street Media Group Secures Advertising Contract with Transfort

Transfort Shelter A
Transfort Bus Shelter Advertising

Street Media Group is excited to announce our latest partnership with Transfort in Fort Collins. Transfort is Fort Collins’ comprehensive public transportation system that serves both the public and Colorado State University community. The addition of Transfort inventory significantly expands our footprint in northern Colorado, allowing advertisers to reach thousands of local consumers on a daily basis. 

The contract unlocks advertising opportunities across Transfort’s bus fleet and transit amenities, featuring:

  • 39 buses providing mobile advertising that reaches audiences across multiple routes and communities. 
  • 224 bus shelter posters delivering high-visibility advertising to a wide range of exciting demographics throughout the area. 
  • 121 bus benches offering strategic placement at key transit stops throughout Fort Collins. 

The Transfort partnership represents a major expansion of Street Media Group’s transit advertising portfolio in northern Colorado, building on our proven track record of successful municipal partnerships and innovative out-of-home advertising solutions. 

Transfort Bench
Transfort Bus Bench Advertising

“We couldn’t be more excited about this opportunity. Transfort’s inventory offers incredible coverage throughout Fort Collins, allowing advertisers to reach more local area consumers for the first time in years."

Matt Wells, Sales Manager at Street Media Group

why smg

New Fort Collins Advertising Coverage

Transit advertising offers unique advantages for companies looking to reach diverse, engaged audiences. Transfort’s extensive transit network offers advertisers some very exciting benefits: 

  • High-frequency exposure through daily commuter patterns 
  • Geographic targeting across specific routes and areas 
  • Cost-effective reach compared to traditional media channels 
  • 24/7 visibility with illuminated shelter panels

“Word has spread quickly, and we’re already fielding calls from excited clients. Street Media Group is committed to making Transfort’s inventory one of our defining product lines in northern Colorado for years to come,” added Wells.

Transfort Bus
Transfort Bus Advertising

Street Media Group will work closely with Transfort to ensure seamless integration of advertising displays while maintaining the system’s focus on providing excellent public transportation services to the community.  

For advertising opportunities on Transfort’s network, contact Street Media Group to learn how your brand can connect with transit users through this dynamic new platform. 

Reach Out for Rates and Availability

(844) 804-8535

Digital Billboard Construction: A Marketer’s View

Abbe NOCO105

I’m Abbe, the marketing coordinator at Street Media Group. My job typically involves content creation, social media management, and campaign planning. But in January, I joined our field team to document construction of our newest digital billboard on I-25. My assignment was to capture content of the crew and process. I imagined a few hours of taking photos and videos from a safe distance. What I got instead was a crash course in digital billboard construction that gave me newfound respect for the infrastructure behind our advertising campaigns.

What started as a simple content capture assignment became a profound professional development experience.

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I arrived on site early the first morning and met with our marketing manager to game plan our process. We took our time walking through the site, choosing angles, and setting up camera equipment. Shortly after, big trucks, cranes, and other construction equipment began arriving. Watching the construction unfold was awe-inspiring—from digging holes to pole delivery, structure building, and screen installation. Billboards appear massive from the road, but they’re even more impressive up close.

Though I expected to only handle photography, I quickly found myself helping with construction. What began with unloading trucks evolved into handling tools and securing bolts. I was even introduced to an impact drill and its deafening charm. Working alongside professionals who trusted me with hands-on tasks was exhilarating, despite my beginner status.

Throughout the week of construction, my view of billboards changed. More than just an oversized canvas for advertisements, I now realize digital billboards are impressively engineered structures that take true craftsmanship and expertise to build. The process opened my eyes to things like viewing angles, sun position throughout the day, and the speed of passing traffic as it’s exposed to advertising content. The ads playing on digital billboards now hold more power in my eyes.

My new appreciation of this massive billboard structure now extends to the team that brought it to life. The construction crew, electricians, welders, and engineers approach their work with precision and pride that mirrors what we try to achieve in marketing. I was surprised to discover that many of my office colleagues on this construction crew are experts at this process. Seeing our sales, development, operations, and marketing departments collaborate seamlessly on this construction project instilled a new sense of company pride in me.

Crew NOCO105

On the final day we powered up NOCO-105 for the first time, and I felt an overwhelming sense of accomplishment. What started as a simple content capture assignment became a profound professional development experience. I gained insights that will enhance my marketing approach going forward. Next time you’re driving on I-25 near the US Highway 60, look up at our vibrant digital display. There’s a marketing coordinator who helped install those panels and who now approaches every campaign with a deeper appreciation for how our messages reach the world.

Reach Out Today to Advertise on NOCO-105

(844) 804-8535

Digital Kiosk Advertising Thrives In High-Traffic Urban Areas

Digital Kiosk Advertisement at Lincoln Center

Digital kiosk advertising thrives in high-traffic urban areas because it directly reaches consumers in the marketplace. The ability to be in front of large audiences who are in the act of spending is a powerful advantage for advertisers. Eye-catching displays, strategically positioned at shopping centers and other commercial spaces, capture consumer attention when they’re most receptive. Advertisers can create specific messaging based on demographics and preferences that resonate with potential customers. The digital platform also gives advertisers the ability to adjust content on the fly, catering to evolving audience needs. 

Digital kiosks directly reach consumers in the marketplace. The ability to be in front of large audiences who are in the act of spending is a powerful advantage for advertisers.

why smg

Why Digital Kiosk Advertising Is Right For Your Business

Street Media Group maintains digital kiosk networks optimally located at premier shopping centers along Colorado’s Front Range. Each kiosk features a 72″ LCD screen displaying digital advertisements at ten seconds each. Advertising space is sold across a network of locations with full and half exposure options. Additional illuminated static advertising panels are also available on each kiosk. 

Digital kiosks offer powerful advantages over traditional media. Nielsen’s Out-Of-Home Advertising Study reveals an 83% ad recall in those surveyed. These powerful platforms provide high-quality visuals and enable remote content updates. Digital kiosks eliminate ongoing production expenses that are typically associated with print advertising, creating a cost-efficient solution for reaching engaged audiences.

Digital Kiosk Advertising Advantages

Digital kiosks offer engaging ways to reach potential customers through high-quality visual displays that create compelling, eye-catching content. These systems can be updated remotely to enable real-time content changes that tailor messages for specific times of day or different demographic targets. Digital kiosks also provide valuable data and analytics on playback reporting, which allows advertisers to measure campaign effectiveness. Overall, these displays deliver exceptional value because they provide a modern and streamlined approach to connecting with broader audiences.

Day Parting

Reach consumers with real time, relevant messaging by rotating multiple creatives based on the time of day. Your ads can change automatically at specified times, offering incredible flexibility.

Countdowns

Our digital products know the current date and time, allowing ads to count down to any scheduled event. Creating a sense of urgency, countdowns give extra pop to your next event promotion.

Live Feeds

Display live information to your audience, such as updated scores from the big game, today’s top headlines, or current weather conditions. This level of versatility can help you make a big impression.

Street Media Group's Digital Kiosk Markets

Street Media Group offers kiosk advertising in two prominent Colorado shopping centers. In northern Colorado, our network of three digital kiosks is located at The Promenade Shops at Centerra in Loveland. A popular outdoor shopping mall amongst locals, Centerra features diverse retail stores, restaurants, and entertainment options. Beautiful landscaping and walking trails enhance its ambiance, while concerts and festivals regularly attract large crowds of local consumers.

In southern Colorado, our two digital kiosks operate in The Promenade Shops at Briargate, a premier shopping center in Colorado Springs. This location offers a diverse selection of upscale retail stores, dining establishments, and entertainment venues, providing an inviting atmosphere for visitors of all ages.

The Bottom Line

Our digital kiosks are strategically placed in high-traffic urban areas and popular shopping complexes. These powerful advertising networks offer advertisers the unique ability to reach consumers while they’re actively spending in the marketplace. Digital kiosks deliver eye-level messaging in brilliant LED color with no production costs. Custom campaigns can be delivered with precise timing to prime demographics. Contact Street Media Group today to leverage the power of digital out-of-home advertising for your business. 

Reach Out Today to Learn More

(844) 804-8535

A Remarkable Journey in OOH; Street Media Group’s COO, Troy Hammond.

Troy Hammond

Last month we celebrated a very special milestone; the 11th work anniversary of Street Media Group’s COO, Troy Hammond. In 2011, owner Gary Young founded Street Media Group, and in 2013, he partnered with Troy to build an innovative and local outdoor advertising company. Today, the two are still leading the way at Street Media Group, offering some of the most experienced and successful leadership in today’s OOH landscape.

Since accepting the role of Chief Operating Officer in 2013, Troy’s converted problems and challenges into opportunities, improved our organization both operationally and financially, and continues to develop a progressive and success-driven mindset within our team. His success is built upon a strong foundation of experience in the OOH industry that’s taken him along a path of countless challenges and victories. In honor of his eleven years with Street Media Group, we think it’s fitting to offer a glimpse into his remarkable journey.

Troy’s story in outdoor advertising is one of passion, persistence, and entrepreneurial spirit that began in the most hands-on way possible.  

Growing up in Cheyenne, Wyoming, Troy became close friends with the Flack family, owners of Flack Outdoor Advertising. As a teenager, he was hired by Flack Outdoor to climb ladders and meticulously paste billboard ads, like huge canvases of wallpaper. Little did he know that these early experiences would shape an entire career in media and advertising.

During his college years studying at Fresno State, Troy quickly showed signs of his future success in the Out-of-Home industry. While the main focus of his studies was aimed at business administration, he made time to develop his graphic art skills, designing billboard advertisements for Flack Outdoor. This early multitasking and dedication would become a hallmark of his professional approach.

After graduation, Troy gained his first sales experience with Sherwin Williams in Santa Cruz, California, a role that honed his business acumen and interpersonal skills. Then in the early 1990s, Troy’s began a deep dive into media. At a time when print was still considered the dominant advertising medium, Troy cut his teeth selling ads for the Wyoming Tribune Eagle in Cheyenne. But the world of OOH would soon come calling. 

In 1997, Troy once again crossed paths with his longtime friends at Flack Outdoor, who promptly hired him as sales manager. This connection with Flack Outdoor would prove to be a pivotal moment in Troy’s career trajectory. He excelled in his role with the company through the time it was sold to NextMedia Group in 2002.

Troy’s expertise grew and so did his responsibilities. Starting as the general manager of NextMedia’s Missouri office, he soon expanded his leadership role to oversee operations across Colorado, Nebraska, and Wyoming. Along the way, Troy’s strategic vision and leadership skills became obvious. He was eventually promoted to the role of president, overseeing a highly successful company that spanned an impressive eleven states.

The corporate landscape of outdoor advertising is dynamic, and Troy navigates its changes with remarkable adaptability. 

When NextMedia Group was sold to Lamar Advertising Company in 2013, many might have seen it as an endpoint. For Troy, it was just the beginning of another chapter.

Familiar with each other’s names through their winding history in OOH, Gary Young quickly approached Troy about joining Street Media Group. Buying into Gary’s vision, Troy reignited his passion for outdoor advertising, and the pair began building.

At Street Media Group, Troy found something different from his previous corporate experiences – a true entrepreneurial environment. Here, decisions weren’t dictated by distant hedge funds but made collaboratively with other experienced top leadership. A “boots on the ground” approach that resonated with Troy and his hands-on background. The ability to work directly with his team and make meaningful, immediate impact was a breath of fresh air.

SMG 2024

Troy and the team at SMG’s 2024 kickoff meeting.

Troy celebrate

Troy’s enthusiasm for outdoor advertising continues to be driven by the industry’s incredible resilience. While other media platforms have struggled with fragmentation and shrinking audiences, outdoor advertising has done more than survive. It has thrived. And under Troy’s direction, so has Street Media Group. Technological advances like digital billboards have transformed the medium from a simple branding mechanism to a sophisticated broadcast platform. A long way from climbing ladders and posting ads.

One of Troy’s more notable achievements at Street Media Group was launching one of the first large scale interactive kiosk programs in the country. These digital displays located in the heart of downtown Denver created a platform for the city to broadcast information to locals and tourists about events, transportation, shopping centers, emergency messaging, and much more. This interactive kiosk program served as a launching point for similar developments across the country.

In addition to driving innovation in the OOH industry, Troy has spearheaded the development of dozens of digital and static billboards for Street Media Group throughout Colorado and Nebraska. His hard work has resulted in one of the most powerful digital billboard networks in the Denver DMA. Today, Street Media Group proudly offers 29 digital billboard faces, along with a robust line of other traditional OOH products, to advertisers of all shapes and sizes.

Troy Gary Ben completing DEN 110

Troy (center) with his son Ben (left) and SMG owner Gary Young (right) at the construction site of DEN-110.

The fundamental appeal is simple yet powerful: consumers are spending more time on the road and outside their homes. Each billboard, bus shelter, bus ad, bench, and kiosk becomes a dynamic canvas; a message that can’t be scrolled past or clicked away but must be engaged with. For Troy, this represents more than just a business – it’s a continually evolving and powerful art form.

His journey from a teenager pasting bills in Cheyenne to a key leader in outdoor media is a testament to Troy’s hard work, adaptability, and a genuine love for his craft. Troy’s story isn’t just about advertising; it’s about recognizing potential where others might not. And he’s just getting started.

New Full-Size Billboard Coming to Northern Colorado

Introducing NOCO-105

Street Media Group is excited to announce the development of a new 14’x48’ digital billboard on I-25, adding a signature location to our footprint in northern Colorado. This new structure will stand tall on the west side of the interstate at exit 254 between Loveland and Johnstown, across from Johnson’s Corner. The only full-size billboard between Highway 119 and the Colorado-Wyoming border, this double-faced digital unit will capture heavy traffic in both directions from Denver to Fort Collins.

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NOCO-105DR

NOCO 105DR

Right read facing southbound traffic approaching Denver, Colorado. WEEKLY IMPRESSIONS: 144,194

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NOCO 105DL

Cross read capturing northbound traffic approaching Fort Collins, Colorado. WEEKLY IMPRESSIONS: 109,807

With construction beginning soon, this new sign is expected to be fully operational in early 2025. Advertisements will rotate every six seconds in a complete content loop of 48 seconds. A full advertising slot agreement will deliver at least 1,700 spots every day per advertiser, and Street Media Group offers unlimited messages at no additional cost. In fact, we encourage all digital billboard advertisers to promote multiple messages, taking full advantage of zero production costs.

Digital out-of-home allows advertisers to use day-parting technology to promote specific messages at different times of the day, week, month, and year. It also provides the ability to quickly change messaging and promotions without lengthy production timelines often associated with other mediums. This gives advertisers the unique option to reach consumers in the marketplace with real-time messaging.

Your Message at the Right Moment

Street Media Group is proud to offer an experienced and highly talented creative team to generate ad layouts specifically designed to perform best in the OOH environment. We work closely with our clients to carefully assess their advertising needs and determine the best course toward the most effective ad campaigns. The best part, these expert creative services are included with every contract at no added expense. Check out some of our work here.

Advertising packages have been created to accommodate a wide range of budgets and demand is already high. Give us a shout to secure a spot before they’re all gone!