Street Media Group has been specializing in billboard advertising for decades. With an exceptional ability to capture large audiences at low costs per thousand, billboards allow advertisers an affordable way to make a big impression on motivated consumers in the marketplace. Simply put, billboard advertising works. Each of our locations are handpicked to deliver the highest traffic counts and largest impact.
Billboards are one of the oldest and most trusted advertising mediums in history. Advancements in technology continue to enhance the Out-of-Home industry, constantly making it more flexible, immediate, measurable, and affordable. The results prove that billboards are truly an essential part of every marketing plan in today’s rapidly-evolving advertising landscape.
Billboard History is No Mystery
Outdoor advertising vaunts a long and storied past dating back to the late 15th century. We can trace the beginning of billboards back to ancient Egypt with flyposting, where posters were applied with wheat paste in popular gathering sites.
The process developed over the years and in 1796 lithography was invented. Lithography pioneered the start of printing text or images on paper and other materials. While the billboard process was advancing, a billboard lobbying group was formed called the International Bill Posters Association, now known as the Outdoor Advertising Association of America. This group set guidelines for advertising on billboards that benefited both the public and the advertisers.
Billboard advertising rapidly expanded in the 1870’s as more Americans began using highways and Ford released their Model T. Today, we can see billboards all over highways and interstates.
Billboards are Highly Effective
Billboards are strategically placed in high traffic areas to capture as many impressions as possible. According to the 2019 Nielsen Out-Of-Home Advertising Study, 90% of U.S. residents age 16 or older who were surveyed noticed a form of out-of-home advertising in the past month. 80% surveyed noticed OOH in the past week. On average, 85% of those surveyed who noticed a billboard in the past month engaged with the messaging. 66% of viewers used their smartphone in response to seeing an out-of-home ad. As traffic counts increase across the country, billboards continue to deliver more impressions and stronger results.
90% of U.S. residents who were surveyed noticed a form of out-of-home advertising in the past month.
Digital billboards have recently grown to become a prominent tool in Out-of-Home advertising. Large electronic screens use digital or LED technology to display vivid, changing ads. They offer the versatility to update advertising messages instantly, reaching your audience in real-time without costly production fees. This technology also provides the flexibility to promote different ads at specific times of the day, month, and year, at a more affordable rate than traditional OOH options. Advertisers can buy space on digital billboards at different levels of frequency, affecting the rate at which their ads play within a certain amount of time.
Key Reasons Why Digital Billboards Work
Data Integration
Digital billboards can utilize online data feeds to create dynamic content, allowing advertisers to promote real-time messaging like, weather, traffic, countdowns, and scores.
Targeting
Digital billboards can be programmed to show different messages at different times of the day or week, which helps in targeting specific audiences more effectively.
Real Time Updates
Advertisers can quickly change or update messaging and content, making it easier to respond to changing circumstances or capitalize on current events.
High Visibility
Our digital billboards are located in high-traffic areas, ensuring maximum visibility. The bright, eye-catching displays stand out, even in busy environments.
Analytics and Measurement
Digital billboards provide metrics and analytics on playback reporting, helping advertisers measure the effectiveness of their campaigns.
Cost Effective
Ad design comes free to all Street Media Group clients, so digital billboard ads cost our advertisers nothing to create, produce, or publish.
Brand Building
The repetitive exposures supported by digital billboard ads help cement brand familiarity and public presence over time.
Street Media Group's Digital Billboards
According to weekly impression statistics developed by OOH industry standard Geopath, Street Media Group is proud to offer some of the highest-ranking digital billboards in their respective markets, consistently delivering thousands of impressions every day and creating a lasting visual impact on expanding audiences.
Combining outdoor advertising with digital technology results in exciting opportunities for advertisers of all budgets. Street Media Group’s displays run on eight ad slot rotations. Choose from a full slot in the rotation, half slot, or toggle between different locations. Each ad displays for six or eight seconds at a time, guaranteeing a full slot advertiser at least 1,200 to 1,700 spots every day.
Static billboards, also known as traditional billboards, are large format advertisements that are printed on material, then installed onto a sign structure. Static options typically involve long-term agreements, allowing advertisers to promote a single message for an extended period of time. This approach creates strong repetition by delivering a consistent message and building top-of-mind awareness for your brand. Our static billboards reach large audiences of consumers at one of the lowest costs per thousand impressions in the advertising world.
Key Reasons Why Static Billboards Work
High Impact
Static billboards are large and placed in high-traffic areas, ensuring substantial visibility. Their size and location make them hard to ignore, capturing the attention of drivers.
Exclusivity
Your billboard, your advertising space. There is no sharing when it comes to static billboards, just your brand and your message consistently gaining repetition and recognition.
Long Term Exposure
Static billboards are typically used for longer campaigns, which can help reinforce brand messaging and increase recognition over time. This extended exposure can be particularly effective for brand-building campaigns.
Durability
Static billboards are made from durable materials and can withstand various weather conditions, making them a reliable advertising medium over extended periods.
Consistent Messaging
Since the content doesn’t change, the messaging remains consistent and stable, avoiding potential confusion that might arise from frequent updates or rotation.
Wide Audience Reach
Street Media Group's static billboards are all strategically placed in high-traffic locations, reaching large volumes of motivated consumers every day.
Brand Building
The repetitive exposures supported by static billboard ads help cement brand familiarity and public presence over time.
Street Media Group's Static Billboards
Street Media Group’s signs are strategically placed along the busiest roadways, providing advertisers the ability to make a big impression on thousands of consumers every day.
Street Media Group’s static billboards consistently deliver an impressive number of viewers along high-volume interstates and busy local intersections.
The Bottom Line
At Street Media Group, our billboards offer advertisers the ability to reach massive numbers of consumers every day at a low cost per thousand impressions. Whether you’re seeking high visibility, long-term exposure, cost effectiveness, brand building, or high impact boards, we have something for you.
Reach out today to talk to one of our experts and learn more about availability.