Located just north of the iconic Grizzly Rose, this digital billboard on the I-25 corridor captures huge audiences headed northbound toward major arteries like I-70, I-76, I-270, and the Boulder Turnpike. This location represents the last chance to make an impression on more than 237,000 vehicles that travel this section of I-25 every day, making their way toward Denver International Airport, Northglenn, Broomfield, Thornton, and Commerce City.